ISO 20252 Market, opinion and social research — Vocabulary and service requirements




ISO 20252:2012 establishes the terms and definitions as well as the service requirements for organizations and professionals conducting market, opinion and social research.



The ISO 20252 standard includes:

– research proposal, objectives, methodology

– data collection and data processing

– sampling and weighting, analysis

– compliance with relevant law, professional and ethical codes

– coding, data analysis

– qualitative and quantitative research

– reporting, presentation


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